10 Key Benefits of Affiliate Marketing
Are you considering becoming an Affiliate Marketer but still are not quite sure?
Let me help you by telling you the 10 Key Benefits of Affiliate Marketing. By the end of this article, I’m confident you’ll have enough information to make a decision that can actually be a life-changing one.
The true entrepreneur is a doer, not a dreamer.
– Nolan Bushnell
Just keep that in mind as we go through all 10 Benefits:
- Flexibility of Hours and Location
- Recurring Income | Making Money while Sleeping or on Vacations
- Say Bye, Boss
- The Risk is Minimum
- No Need of Employees
- Don’t Work, Have Fun!
- A Huge Market at the Tip of your Fingers
- Unlimited Products and Services to Promote
- Multiple Streams of Income
- Low Initial and Operating Costs
There are some benefits that are pretty obvious but they still count, so let me start with them, OK?
As an affiliate marketer, you’ll be able to work from anywhere you want, whenever you want.
Take my example, I usually work from home (during the summer and spring my office is in my backyard!). But sometimes I travel with my husband on one of his business trips. In those occasions, I take my laptop and whenever he’s working and we’re not out having fun, I get some work done.
This is a major benefit especially for stay-at-home moms and dads, retired people, college students, physically disabled and anyone looking for an extra income source besides their daily jobs.
I just want to make one thing very clear, that not a lot of bloggers mention.
Having the flexibility of hours doesn’t necessarily mean that you’ll work one hour per day and will be successful from the start.
No. You’ll have to dedicate several hours in order to build a strong foundation for your online business. This is exactly what will let you slow down (if you want) in the future.
And let me tell you, it’s well worth it!
This one attracts a lot of people (and how could it not?).
Websites are up and running 24/7/365 and an affiliate marketing website is no different.
This could be compared to a 24-hour store selling products without the presence of any employees (or yours, for that matter). It’s income coming straight to you even when you’re sleeping or traveling on vacations.
Again, I’m not saying that you will put up a blog post with your affiliate link and visitors will come and buy from your it forever, without you having to put any more effort to it.
Of course not. You will most likely have to give some sort of maintenance to your post, answer to questions your visitors may ask, track the results.
But I guarantee you, you can definitely earn money from that same blog post over and over and while you’re not even thinking about it.
Look at what this marketer, called Eric, says (by the way, he’s also a firefighter on regular hours!):
I heard of a lady that worked for decades on a high-paying job as an executive at a big company and one day – out of the blue – she was sent to the HR department. She was fired just like that!
This made her make the decision to never be an employee again and that’s when she started learning about Internet Marketing. She’s now very successful and happy that now she’s her own boss.
Of course, this means she’s also in charge of making all decisions and taking full responsibility for her business.
I’d say this is also a benefit since she’s built a business that is entirely based on her own values and beliefs. Any accomplishments she and her team achieve (yes, now she has collaborators) is directly linked to her personally.
And this is something that she’ll always be highly proud of.
The type of person you are is usually reflected in your business.
– Idowu Koyenikan
Unlike most business opportunities, being an Affiliate Marketer involves very low risk.
This happens basically because you don’t keep an inventory of any sort (you promote other companies’ products), Customer Service is not your responsibility (problems with purchases are addressed directly with the merchant).
So if for some reason you decide to quit the affiliate marketing industry there will be no products stuck in inventory that need to be sold quickly, no customers to give explanations why they won’t receive their orders, no suppliers to negotiate open payable, and the list goes on.
I believe you get the picture, right?
The risk is more linked to the time and effort you invest in the business. But that would be the case in any other business.
As I mentioned in number 4, affiliate marketing doesn’t demand the structure of a Customer Service on the affiliate side.
More than that. It doesn’t demand any kind of employees.
It can well be a solo flight. There are so many powerful tools to support the affiliate marketing activity that it really comes down to you and your computer.
When things get to a larger volume it’s only natural that you’ll need help to get things done. Imagine having 100K visitors per day and having to engage with them, write new content, track traffic, plan new campaigns.
Even when this happens, what a lot of marketers – who want to keep away from the traditional business model – do is outsourcing. It’s proven very effective and flexible.
Besides, there are people all over the world eager to collaborate in projects in this area, so you’ll have a wide range of professionals to choose from.
No strings attached.
Now let’s talk about the not-so-obvious benefits, shall we?
This is what happens when you have the possibility to choose a passion to be the base of your business.
Let’s say I’m passionate about riding horses and have never really been able to dedicate much time to it while working 40 hours a week on a regular job.
I can start an affiliate marketing website where my niche is horseback riding accessories.
I would have to create good content for my readers and, of course, I’d make good use of the experience I already had but I would also have to research a lot about this market.
And you know what? This would be no sacrifice. It would be exactly the opposite, I huge pleasure since it was my passion.
I can tell you, working and not realizing that so many hours have passed by feels pretty awesome!
Any business opportunity needs to be evaluated carefully and looking at numbers.
It would make any sense to go on an Affiliate Marketing journey, having flexibility, no boss, and writing about a passion if there weren’t buyers for my products.
Soon the initial happiness and independence would turn into frustration and massive regret.
The good news is that in 2016, roughly 8 out of 10 Americans shopped online (according to Pew Research Center).
This is a strong tendency worldwide.
The online world today count approximately 3.75 Billion Active Users. How about that for a market to your business?
You may think that not all of them will be interested in your products. That’s absolutely right.
But if only 0.01% of them are, then you’ll have 375,000 people buying from you. How about that?
Is that still a high percentage? OK, let’s consider 0.001%. There would be 37,500 people buying from you.
You can play with the numbers as you wish.
Remember, this is only for 1 product.
And this leads me to the next topic…
According to an Independent Survey Commissioned by Rakuten Affiliate Network, over 80 percent of advertisers and 84 percent of publishers surveyed ran an affiliate program.
This means that more than 80 out of 100 products/services available in the US can be promoted by affiliate marketers.
Although this survey pertains to American companies, this is a trend in almost every other country in the world.
Going back to the point made at the end of topic 7, if your website aims at the sales of not 1 but 5 products, you would have 187,500 people (37,500 x 5) buying from you.
And that’s just from 1 website.
But what if you build other websites? That’s all about topic 9.
This is not uncommon in Affiliate Marketing.
Once the marketer well understands the process of monetizing a website, one possible path to take is creating other websites that promote different products.
Although some people successfully engage in this approach from early stages I’d highly recommend to first focus on only one website. This will allow you go deep on one niche, try and fail, learn and succeed.
Then you can replicate the success.
You can have 2, 3, 4 or more websites generating revenue for you.
Here is a video from Entrepreneur with tips on how to create multiple streams of income. It’s not specific and you’ll find great value in it even if you don’t become an Affiliate Marketer.
Just one more thing: I don’t endorse any of the products/services mentioned there.
Most business opportunities have an initial fee to get things started.
This is NOT the case with Affiliate Marketing. All you need is a computer (ideally a laptop because I’m sure you will want to enjoy the ability to work from different locations) and internet.
Other than that, operating costs are reduced to the minimum, notepads, pencils… very basic items.
Of course, as you grow your business you may want to upgrade your resources and incur higher costs. But this is a decision that is totally up to you.
Even the training – in case you don’t have any – can be done for free.
There are numerous videos and articles explaining a huge variety of techniques. You just need to Google and search for them.
The downside of this approach is that you end up spending a lot of time trying to find the right training in terms of content and trust. The first few may not prove effective.
In the beginning, I decided to go through a different path and learned from a well-established (running since 2005) platform. It proved to be the right decision because I learned from people that had already reached success and taught me the same methods they’ve used.
You too can Start Right Away and Soon be Growing your Own Business as a Successful Affiliate Marketer. Read more about the Platform that will help you do this.
If you have any comments or doubts, please feel free to drop a Comment.
I’ll be glad to help in any way I can.