Hard to Make Money from the Website? | 5 Steps To Change This
You likely already have a niche idea and an audience selection. It’s even possible that you’ve already started writing content but are having a hard time to make money from the website.
Either way, this article is going to help you start monetizing your pages/posts.
Affiliate Marketing is No Piece of Cake
Truth be told, although affiliate marketing is a very legitimate business, it’s also a highly competitive one. Especially considering some niches like ‘make money online’, ‘weight loss’, ‘gambling’, and ‘dating’ to mention a few.
I’m not saying it’s impossible to be successful in a competitive environment. Not at all.
But it does take time, consistency and knowing the best strategies.
Besides, you should remember that if there’s competition the niche is probably profitable. Otherwise, no one would be wasting their time with it.
There’s a story I see happening over and over: people decide to make money online, build their websites, start writing posts.
After 2 months they get anxious because there’s still no conversions. So they start asking on forums and affiliate marketing groups how long it really takes to succeed.
Most of these people give up before hitting the 6-month mark.
The successful ones are the ones who keep focused, learning and improving their content and strategies.
Never confuse a single defeat with a final defeat.
– F. Scott Fitzgerald
If you’re still not making the money you hoped for, don’t give up.
Let’s see what you need to change.
#1 – How is Your Traffic?
Knowing your metrics, how many visitors, where they come from, which posts they like best, which they don’t like at all are basic questions that every website owner/blogger should know.
Why? Simply because that’s the best way you’ll know which changes are useful and which ones are not.
Let’s say you review some of your posts, improving the content, the imagery, and the CTA’s. If you don’t track the traffic they get after the changes, how are you going precisely evaluate if those modifications were effective or not?
Google Analytics is a great FREE tool that helps in this task.
If you still don’t use it, do it now. There are plenty of tutorials explaining how to set it up.
Do you already have it set up but don’t really use it? Well, you’ve got to change this habit. I’d suggest you check it once a week, take notes and try to understand the causes/effects of your actions on your website.
And remember, you need to have this ready before you start making the changes that will result in more traffic (and money) to your website.
#2 – Are the Products You’re Promoting Profitable?
On the urge of quickly starting to monetize a website, some marketers don’t do the necessary math before deciding which products they’re going to promote.
The result is a ton of work writing reviews and content targeting a product that – when sold – will only generate a tiny commission.
Let’s say I decide to start promoting the popcorn popper below based on the fact that I love popcorn and anything related to it.
Let’s check some numbers (please note that these are not real, they were made up for this exercise):
- Product Cost: $30.94
- Commission Rate: 3%
- Commission per popper sold: $0.93
This means that I would have to sell 108 poppers to earn $100.00.
Not impossible but…
What if I chose another product with a better profit margin?
- Product Cost: $169.68
- Commission Rate: 5%
- Commission per popper sold: $8.50
Instead of selling 108 units I would then need to sell only 12 poppers to earn the same $100.00. And the effort you’ll need to promote both items are not too different.
I’m not telling you to only make offers of high-ticket products.
At the end of the day, you should have a well-thought selection of products (high AND low-ticket priced).
But at all times, you need to set a minimum margin to work with. You shouldn’t spend your time promoting products with margins below that minimum.
So, check your products, do the math and dedicate more of your time towards the ones that will lead you to better commissions.
#3 – Are Your CTAs Really ‘Calls to Action’?
Your earnings are a result of your readers buying through your affiliate links, right?
Just placing those links in your posts is not enough to guarantee that they’ll be clicked.
We need to clearly tell our visitors what to do, what Action they should take.
Going back to the popcorn popper example, check this CTA:
- The product name and specifications are clearly stated
- The call to action is also there: “Click the link”
- To motivate the readers to take action, always provoke them to think about the benefits of using the product. Alternatively – like it was done in this example -, you can bring up the disadvantages of NOT using it.
Your 3rd step is to check all your CTA’s and improve them if necessary.
Remember, if you don’t have good CTA’s it won’t make any difference if you have tons of traffic because your visitors won’t know what to do next.
#4 – The Best SEO Practices
Have you been paying attention to your on-page SEO practices?
These specific actions will lead your posts/pages to top rankings on search engines, which is the best traffic source.
It’s free and it’s highly effective as long as you deliver relevant content according to the keyword searched by your visitor.
Let’s consider the example on step #3 above. If someone types in ‘microwave popcorn popper’ on Google and clicks on that page’s URL he/she will find the exact information being searched for.
Chances are that this person will read the content and, if he/she likes it, will possibly click the CTA.
But how to get to the top rankings of Google and other search engines? Although this is a confidential information (no one knows exactly what the algorithms say), there are some practices that have been proved effective.
- Unique quality content
- Keyword in the Title
- Keyword within the content (ideally in the first paragraph)
- Alt-text on all images
- Keyword in Meta-Title (or Title-tag) (maximum of 55 letters)
- Keyword in Meta-Description (maximum of 160 letters)
- Internal links (links to other posts within your website)
- External links to authoritative websites (this does NOT include affiliate links)
Go through your articles and check for each of these elements.
If a specific post has already been indexed, you shouldn’t change its title. But make sure you follow this entire list in all new posts as you move forward.
#5 – Free Alternative Ways to Drive More Traffic
You shouldn’t wait for SEO rankings though. It usually takes a few months to get traffic through search engines.
I’m not going to consider paid traffic here because beginner affiliate marketers usually work with tight budgets.
Even so, there are alternatives. You just need to be a bit more creative.
- Social Media can help you if you have a good following.The caveat: it’s dangerous!Let me explain. For it to generate traffic back to your website, you need to engage with your followers on a daily basis. The danger is to get caught in the trap of doing this for hours and lose track of time.You should always limit the time you spend on any social medium.Remember that creating new quality content on a consistent basis is your priority.
- Give away a free report or an e-book (even better!) that adds value to your readers. Make sure to include links back to your site.
Related: How to Create an eBook Online
- If you are a Wealthy Affiliate member, you’re a bit ahead. You can (and should definitely) take advantage of the SiteComments platform.The comments you receive on your website are added to your site’s content. Therefore, you’ll naturally have more chances of ranking for new keywords.Besides, Google likes comments as they’re an indication of engagement and a sign that your visitors are getting value out of your articles.
This should increase your site’s rankings.
As a Bonus, I’m including this video with an extra tip on how to boost your website traffic, by Neil Patel.
Make sure to watch and – at least – save it for future reference. It’s pretty interesting.
Ask yourself – based on the 5 Steps above – how you can improve your website, your visitors’ experience and ultimately your overall strategy.
Be persistent, try new things and remember to track your website metrics on a weekly basis. You may need to change your approach if your results don’t improve.
These steps, as well as lots of other techniques, and strategies are part of an Internet Marketing Platform that I’m a huge fan of. It’s called Wealthy Affiliate.
If you – like myself and over 1.3 million other people – want to go deeper on the most effective methods to be successful, making money from your(s) website(s), I recommend you check it out now.
I’ll be there to help you out.
If you don’t like it, you’ll just need to leave. No hard feelings.