Hard to Make Money from the Website? | 5 Steps To Change This

Hard to Make Money from the Website? | 5 Steps To Change This

You likely already have a niche idea and an audience selection. It’s even possible that you’ve already started writing content but are having a hard time to make money from the website.

Either way, this article is going to help you start monetizing your pages/posts.

Related: How to Choose a Blog Niche in 4 Simple Steps

 


Affiliate Marketing is No Piece of Cake

Truth be told, although affiliate marketing is a very legitimate business, it’s also a highly competitive one. Especially considering some niches like ‘make money online’, ‘weight loss’, ‘gambling’, and ‘dating’ to mention a few.

I’m not saying it’s impossible to be successful in a competitive environment. Not at all.

But it does take time, consistency and knowing the best strategies.
Besides, you should remember that if there’s competition the niche is probably profitable. Otherwise, no one would be wasting their time with it.

Related: How to Create an Affiliate Marketing Website Right Now

There’s a story I see happening over and over: people decide to make money online, build their websites, start writing posts.

After 2 months they get anxious because there’s still no conversions. So they start asking on forums and affiliate marketing groups how long it really takes to succeed.

Most of these people give up before hitting the 6-month mark.

The successful ones are the ones who keep focused, learning and improving their content and strategies.

Never confuse a single defeat with a final defeat.
– F. Scott Fitzgerald

If you’re still not making the money you hoped for, don’t give up.

Let’s see what you need to change.

 


#1 – How is Your Traffic?

Knowing your metrics, how many visitors, where they come from, which posts they like best, which they don’t like at all are basic questions that every website owner/blogger should know.
Why? Simply because that’s the best way you’ll know which changes are useful and which ones are not.

Let’s say you review some of your posts, improving the content, the imagery, and the CTA’s. If you don’t track the traffic they get after the changes, how are you going precisely evaluate if those modifications were effective or not?

Google Analytics is a great FREE tool that helps in this task.

Related: The Complete Beginners Guide to Free Affiliate Marketing Tools

If you still don’t use it, do it now. There are plenty of tutorials explaining how to set it up.

Do you already have it set up but don’t really use it? Well, you’ve got to change this habit. I’d suggest you check it once a week, take notes and try to understand the causes/effects of your actions on your website.

And remember, you need to have this ready before you start making the changes that will result in more traffic (and money) to your website.

 


#2 – Are the Products You’re Promoting Profitable?

On the urge of quickly starting to monetize a website, some marketers don’t do the necessary math before deciding which products they’re going to promote.

The result is a ton of work writing reviews and content targeting a product that – when sold – will only generate a tiny commission.

Let’s say I decide to start promoting the popcorn popper below based on the fact that I love popcorn and anything related to it.

Take this popper offer as an example

Let’s check some numbers (please note that these are not real, they were made up for this exercise):

  • Product Cost: $30.94
  • Commission Rate: 3%
  • Commission per popper sold: $0.93

This means that I would have to sell 108 poppers to earn $100.00.

Not impossible but…
What if I chose another product with a better profit margin?

You should consider products with better margins, like this popcorn machine

  • Product Cost: $169.68
  • Commission Rate: 5%
  • Commission per popper sold: $8.50

Instead of selling 108 units I would then need to sell only 12 poppers to earn the same $100.00. And the effort you’ll need to promote both items are not too different.

I’m not telling you to only make offers of high-ticket products.

At the end of the day, you should have a well-thought selection of products (high AND low-ticket priced).

But at all times, you need to set a minimum margin to work with. You shouldn’t spend your time promoting products with margins below that minimum.

So, check your products, do the math and dedicate more of your time towards the ones that will lead you to better commissions.

 


#3 – Are Your CTAs Really ‘Calls to Action’?

Your earnings are a result of your readers buying through your affiliate links, right?

Just placing those links in your posts is not enough to guarantee that they’ll be clicked.

We need to clearly tell our visitors what to do, what Action they should take.

Going back to the popcorn popper example, check this CTA:

This is a good CTA (call to action) example

  1. The product name and specifications are clearly stated
  2. The call to action is also there: “Click the link”
  3. To motivate the readers to take action, always provoke them to think about the benefits of using the product. Alternatively – like it was done in this example -, you can bring up the disadvantages of NOT using it.

Your 3rd step is to check all your CTA’s and improve them if necessary.

Remember, if you don’t have good CTA’s it won’t make any difference if you have tons of traffic because your visitors won’t know what to do next.

Related: How to Create an Irresistible Call to Action on a Website

 


#4 – The Best SEO Practices

Have you been paying attention to your on-page SEO practices?

These specific actions will lead your posts/pages to top rankings on search engines, which is the best traffic source.

It’s free and it’s highly effective as long as you deliver relevant content according to the keyword searched by your visitor.

Let’s consider the example on step #3 above. If someone types in ‘microwave popcorn popper’ on Google and clicks on that page’s URL he/she will find the exact information being searched for.

Chances are that this person will read the content and, if he/she likes it, will possibly click the CTA.

But how to get to the top rankings of Google and other search engines? Although this is a confidential information (no one knows exactly what the algorithms say), there are some practices that have been proved effective.

  1. Unique quality content
  2. Keyword in the Title
  3. Keyword within the content (ideally in the first paragraph)
  4. Alt-text on all images
  5. Keyword in Meta-Title (or Title-tag) (maximum of 55 letters)
  6. Keyword in Meta-Description (maximum of 160 letters)
  7. Internal links (links to other posts within your website)
  8. External links to authoritative websites (this does NOT include affiliate links)

Go through your articles and check for each of these elements.

If a specific post has already been indexed, you shouldn’t change its title. But make sure you follow this entire list in all new posts as you move forward.

Related: Top 10 Things to Avoid in Affiliate Marketing

 


#5 – Free Alternative Ways to Drive More Traffic

You shouldn’t wait for SEO rankings though. It usually takes a few months to get traffic through search engines.

I’m not going to consider paid traffic here because beginner affiliate marketers usually work with tight budgets.

Even so, there are alternatives. You just need to be a bit more creative.

  1. Social Media can help you if you have a good following.The caveat: it’s dangerous!Let me explain. For it to generate traffic back to your website, you need to engage with your followers on a daily basis. The danger is to get caught in the trap of doing this for hours and lose track of time.You should always limit the time you spend on any social medium.Remember that creating new quality content on a consistent basis is your priority.
  2. Give away a free report or an e-book (even better!) that adds value to your readers. Make sure to include links back to your site.
    Related: How to Create an eBook Online
  3. If you are a Wealthy Affiliate member, you’re a bit ahead. You can (and should definitely) take advantage of the SiteComments platform.The comments you receive on your website are added to your site’s content. Therefore, you’ll naturally have more chances of ranking for new keywords.Besides, Google likes comments as they’re an indication of engagement and a sign that your visitors are getting value out of your articles.
    This should increase your site’s rankings.

As a Bonus, I’m including this video with an extra tip on how to boost your website traffic, by Neil Patel.

Make sure to watch and – at least – save it for future reference. It’s pretty interesting.

 


Ask yourself – based on the 5 Steps above – how you can improve your website, your visitors’ experience and ultimately your overall strategy.

Be persistent, try new things and remember to track your website metrics on a weekly basis. You may need to change your approach if your results don’t improve.

These steps, as well as lots of other techniques, and strategies are part of an Internet Marketing Platform that I’m a huge fan of. It’s called Wealthy Affiliate.

If you – like myself and over 1.3 million other people – want to go deeper on the most effective methods to be successful, making money from your(s) website(s), I recommend you check it out now.

I’ll be there to help you out.

If you don’t like it, you’ll just need to leave. No hard feelings.


Click here to join Wealthy Affiliate and Learn How to Make Money from your Website

 

 

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Eliane

Eliane is a Wife, Mother, Entrepreneur, Laptop Lifestyle Enthusiast, and Internet Marketing Support Coach. Ever since she started her Online Business she works from anywhere and whenever she wants to. This means being closer to her kids as they grow up. And she LOVES it!

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20 Responses

  1. Gabriella says:

    Great guide.
    The profitable section opened my eyes a little bit.
    You make a good point about quantity of products needed to sell… I will have to rethink my own strategies.
    Thanks for including this.

    • Eliane says:

      I’m really glad you liked it, Gabriella.

      We need to always check the strategies we’ve chosen. Remember, not having a strategy is also one. And it can lead to terrible outcomes, like No Earnings.

      Please let me know if I can help you in any other way.

      All the best!

  2. Amar V says:

    I found this to be a very well written and informative blog post.

    Many products or sites make it over complicated with building a digital business with websites.
    Any newbie starting out with things like affiliate marketing and most specifically wanting to learn some legitimate SEO practices should be directed here.

    Rather than pick up little pieces and trawl the through the internet, they should read this blog post, it will help with a lot.

    • Eliane says:

      Thanks for the kind words, Amar.

      What you’re saying is 100% true. There are tons of internet marketing resources over the internet, but not all of them are reliable and easily understood.

      That’s why I took the opportunity to recommend a platform (Wealthy Affiliate) that has helped thousands of people create and grow their online business and truthfully change their lives, since 2005.

  3. Kyoko says:

    It’s a great “check list” everyone should use to evaluate their websites! You pointed out all important elements of a profitable website.
    Traffic and profitability are the bones for the online marketing, and so is having an effective “Call to Action” but so too often I (and I believe many of other marketers too) underestimate this element and spend less time creating it.
    Thank you for this great article. I will re-evaluate my website using this list.

    • Eliane says:

      I’m glad you liked it, Kyoko.

      Most beginner affiliate marketers have the false impression that writing good content is enough to make money from their websites. Truth is we need to be constantly careful with the ALL those elements I mentioned, over and over.

      The good news is that it gets easier, and pretty much becomes second nature.

      I wish you lots of success with your website and online business.

  4. Phil says:

    Hi Eliane,

    The link to creating an eBook in Canva was worth the trip. I’ve used Canva for other things and had no idea it could be used for that.

    I will definitely look into that. I’ve been wanting to create a free, downloadable resource for my site for some time and didn’t really know how to get going. Your article provided that, and I very much appreciate it.

    Thanks!

    • Eliane says:

      Hi, Phil!
      I’m really happy you liked the post on how to create an eBook online.
      It’s really easy and I’m sure you’ll get lots positive results from giving it away to your readers. It’s a great strategy!
      I wish you all the best and let me know if there’s anything I can help you with the eBook.

  5. Dana Ehrlich says:

    Great post! Lots of really good nuggets.
    I’ve always been attracted to ‘high ticket’ offers to promote. Not only do they yield higher commissions, but if you pick the right ones, they offer your visitors/readers true value.
    And that’s the name of the game…right?

    • Eliane says:

      Thanks, Dana! I really appreciate that.
      High ticket products are really the ones that usually yield higher commissions, as you said.
      Just be careful with 2 things:
      1) Always check the commission %. Even a high ticket item with a VERY LOW commission rate may end up being a bad choice to be your primary product.
      2) Very high ticket items tend to be also more difficult to sell. Ideally, you should promote a selection of low, mid and high ticket ones.
      I hope this helps.
      All the best!

  6. Jill says:

    Hi Eliane, Thank you.
    This is a very well thought out and written post and I am really needing to learn how to make money from my site.
    I have been with Wealthy Affiliate for two months and am loving it but one of these days it is going to be great to make a bit of money too.
    I will read this all again until I get it through the old thick skull, then will see what transpires.
    All the best and thanks again.
    Jill

    • Eliane says:

      Hi, Jill.
      You’re very welcome!
      I know the feeling of looking forward to getting those first commissions. I’ve been there.
      2 months is still not long enough to get tons of incomes. But don’t give up, be persistent and check all the elements we talked about here.
      I’m sure you’ll be getting those commissions before you imagine.
      All the best,
      Eliane

  7. Matiss says:

    Hey, Eliane!

    I really liked both your tips and the way it was written. Very straight forward, very easy to understand.
    I myself definitely got a thing or two! Thank you! 🙂

    And to anyone that’s out there not converting, be persistent! As one of the nowadays Greats John Paul DeJoria puts this: “One of the Great secrets in life, whether it’s in a business, whether it’s working with someone or for someone, or in your personal life, be prepared for a lot of rejection.” Same goes for affiliate marketing. Persevere, don’t give up!

    Cheers! Again thank you for the information shared Eliane!

    • Eliane says:

      Hey, Matiss!
      I’m glad you liked this article.

      You’re right about perseverance. It’s the one element that if you don’t have you’ll probably NEVER be successful in ANY business as an entrepreneur.

      All successful affiliate marketers in WA say 2 things in common when talking about what’s key in an online business:
      1) follow the training;
      2) don’t give up and keep creating quality content consistently.

      Following their steps seems to be a good strategy, don’t you think?

      All the best!

  8. Nadja says:

    Great approach. Positive attitude. And good advice to all who read the post.
    I think that new WA members are expecting to earn some income too quickly… It takes time, hard work, and consistent approach…
    Thank you for sharing.

    • Eliane says:

      Thanks, Nadja.

      I truly believe that affiliate marketing has the power to change people’s lives for the better.

      But just like any other legitimate work, it takes time and effort to start making real money.

      Of course, one needs to learn the best practices and strategies from reliable sources.

      And you’re right, beginners commonly have high expectations in terms of earning income very quickly.

      We all need to have the right mindset of taking action consistently and persevering.

      Doing that, success will come along.

      All the best.

  9. carol says:

    I appreciate this post so much.
    I surely need these tips, especially from the video.
    I least thought about getting my post/pages translated into another language.
    For one thing, when I look at my stats from Google analytics, I wish I could see more visitors from international countries.
    For sure, I will be getting some translation done.
    Thanks for sharing this post and for adding such a helpful video.

    • Eliane says:

      Hello, Carol.
      I’m super happy that you found this post useful.

      I agree the tip on translating our posts for speakers of other languages is a great one.

      As I mentioned in this post ‘What is OptinMonster? WordPress Plugin or an App?’,

      72.1% of consumers spend most or all of their time on websites in their own language;
      72.4% of consumers would be more likely to buy a product with information in their own language;
      56.2% said that the ability to obtain information in their own language is more important than price.
      In other words, if you send messages to your visitors in their own languages you’ll have far more chances to get them subscribed to your list, or buying your recommendations.

      I wish you lots of success with your website.

  10. Sunaina says:

    Good post.
    Keep writing.

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