How to Drive Traffic to the Website of your Choice | 3 FREE Ways
Having problems with your traffic? I know, when we first start we have this idea that once we begin writing content, our readers will instantly increase. That’s the dream. Reality is a bit different! You have to do some work to get your visitors!
On the next lines, you’ll learn how to drive traffic to the website you’ve built.
Let me start by saying that SEO is king. It works and works great. But it takes some time for the results to show up.
So, besides writing your quality content and applying the SEO techniques we’ve already covered in other posts, you need to have a Plan B. Alternative ways.
That’s what I’m going to present to you on the next lines.
But first things first.
Get Ready BEFORE You Get Traffic
Think of a local clothing store in your neighborhood. After you read an ad you decide to check it out for yourself but…
When you arrive at the address you’re hardly able to identify where it actually is. There are no signs, no logos, just a small piece of paper with its name written by hand and taped on the front door.
Entering the shop is even a worse nightmare! There are roughly no products for sale and the shelves are almost entirely empty.
Although the owner is really nice and eager to help, there’s really nothing she can do.
You have no choice but leave the place. The frustration is huge and I bet the chances of you going back there are very low.
Launching a website isn’t very different. You need to make sure to FIRST create some good quality content before your visitors arrive.
Also, make sure that you have your landing pages and CTA’s all tested and ready to go. Otherwise, you’ll miss opportunities of making money and visitors that will never come back.
#1 – The Power of Social Media
You need to start looking at your Social Media from a different perspective. Instead of thinking of it as a hang-out place, from now on you’ll use it as a valuable tool for your business.
But first, you need to be aware of 2 important points:
>> 1st – You need to choose 1 platform to specialize.
You may have accounts on more than one but you’re going to focus on only one.
If you do differently, you’ll end up being only mediocre (I apologize for the honesty).
And you want the other way around, you want to be an expert and get the most out of it.
>> 2nd – Set yourself a time limit you’ll spend per day on the social medium you choose. And stick to it! To be more clear: set a timer and when the time is up, log out!
Otherwise, you may waste entire days “socializing”.
You may be wondering how much time you should invest on this. Some people say 30 minutes a day, others advocate for 20-30% of your available hours.
Assuming that you don’t have other people on your team yet, I believe that the best strategy is to think in terms of percentage.
How much of your time could you spare for promoting your business? I wouldn’t go over 30% though. Your primary – and by far – most important focus should always be creating high-quality content and building your website.
So, if you have 8 hours to work per day, you’d dedicate 1.5 hr – 2.5 hr on social media.
But how do you intend to spend that time? If you just hang around posting your affiliate links, you’re NOT going to get the results you expect for. I guarantee you that!
I’ve seen it too many times (and I bet you did, too).
How Should you Proceed?
Before I even start giving you a few tips on this, there’s this video that I think you’ll find super valuable:
Quick recap – Neil gives us 3 important tips on how to succeed at this:
- Be unique, create great content;
- Be part of the community, help and care for people.
Did you notice that he took his own advice on the video? (I even think that he stretched a bit too long in one of the stories…)
Engagement is key here. You want your followers commenting, liking, sharing AND visiting your website (traffic, remember?)
If all you do is post your links and articles, it won’t do it.
People like to interact with other “flesh and blood” people.
It doesn’t need to be all about work. On the contrary, show them that you’re people like them, with opinions, likes and dislikes, doubts and… knowledge.
I’m going to take Facebook as an example (sorry if you’re not a big fan of it!). But you can make a connection to almost any other social medium.
On those daily hours you spare to promote yourself/business, you should (among other things that I’m sure you will come up with):
This could be something as simple as “how’s the weather on your side of the world today?”
- Ask for recommendations (tell a story explaining why you need it – remember Neil Patel’s advice)
Places to visit, recipes, etc
- Your affiliate links
- Pictures of beautiful places, your pets, yourself (IF you’re comfortable with that)
- Your blog posts
- Your opinion on trending news
- Share other people’s posts and videos
- Comment on other people’s posts (like Neil said: ‘be part of the community’)
- Answer every comment you get
- Live videos
I’m sorry, but I’m going to repeat: be wary of the time you spend at this. There’s a high probability that you’re going to find this a lot of FUN! Just don’t forget you have a business to run…
I’m sure you noticed that I also included ‘posting affiliate links’ and ‘blog posts’ on the list. But they’re AMONG the other items.
You should MIX as many of these actions as you can. Don’t just choose one, okay?
And, of course, you can take some of them out of your to-do list if you’re not comfortable with them.
In my case, I haven’t done Live videos yet. That’s something I’m going to work on later but, for now, I’m keeping it on the bench.
You May be Wondering About your Following
If you only have 15 friends this strategy won’t generate any additional traffic to your website.
You need lots of followers. But not any kind.
Your goal is to send EVERY DAY 10 new “friend requests” (that’s how they’re called on Facebook, but you can correlate this term to the one on the platform you’ve chosen).
You can do that by selecting people from:
- your FB friends’ contacts.
- other platforms you’re part of (ask if they’re on FB)
- use the search toolbar to look for people you know on the “real world”
The cool thing is that once you start adding people, Facebook will make suggestions for you to send a request.
I recently created a new FB account apart from my personal one. I went from 0 to 449 friends in roughly 1 week.
And I don’t just go sending out requests to anyone and everyone. I first take a look at their profiles, photos, and prior posts.
If there’s something I strongly disagree with, I don’t reach out to them.
The same applies to requests I receive from other people. And you will be getting a ton of those. Believe me.
Take advantage of them. Accept the ones you believe are worth it and grow your contact list.
By the way, these are my Social Profiles (Facebook is by far the one I’m most active at).
Don’t Underestimate Images on Social Media
They’re absolutely powerful. Everyone loves seeing and liking images of places, pets, other people.
I started out posting quotes like this one:
I hardly got a couple of likes on that one.
Then I realized that when I include a beautiful landscape to the background, the response I get is multiplied: likes, shares, and comments are not rare.
But there’s more to it.
It’s been said that there are emotional triggers that increase click rates by more than 50%.
That’s what certain images do and you can definitely leverage that even further.
Check this out.
There are at least 6 other categories of images that have the power of eliciting emotional responses:
- Portraits – from the moment we’re born to adulthood, we have this compelling need to focus on human faces. Be it to connect with our parents or establish social relationships. This also happens when looking at pictures.
- Babies – these tiny cute (and adorable, I might add) creatures evoke some of our strongest emotional responses. Think about it, don’t you sometimes catch yourself smiling when looking at a baby’s picture? I know I do.
- Cute Animals – similar to babies, these also draw our response based on their cuteness.
- Inspiration – when looking at them the thought “if they can do it, I can do it” usually crosses our minds and motivates us to achieve our goals.
- Nostalgia – they evoke memories. And if they happy ones, we’ll experience positive emotions.
- Expressions of Happiness – have you ever experienced a situation where someone is laughing so hard that he/she can’t stop? And after a few minutes, the entire place is filled with laughter.No one really knows why they just can’t help it.This effect is called emotional contagion.
Don’t believe me? Try it for yourself:
This can also be felt through looking at images.
So BEFORE you post a picture…
I suggest you think about your audience and what type of emotions you want them to feel. Or what pictures would they be more attracted to?
>> TIP: use all this power of images also on your blog posts. They can positively influence your new visitor when deciding whether to stay or leave your website on those first seconds after landing there.
List of Social Media
In case you haven’t made up your mind about which network you’re going to explore, here are a few options:
Before you choose though, remember that some of them are very specific. Linkedin, for instance, is a business platform. You wouldn’t be posting – let’s say – pictures of your dog with a cute remark.
Instagram and Pinterest are picture-oriented. They work best for visual niches like cooking, traveling, beauty and lifestyle.
Take some time thinking about your business and what’s the best fit for you.
Once you make a decision, go for it with determination.
Be active, focused and in a few weeks, you should start seeing an increase in traffic.
>> Note: Track your website metrics to evaluate if your strategy is working or if it needs adjustments.
Google Analytics is a great free tool for that purpose.
#2 – Does a Q/A like Quora Really Drive Traffic?
The short answer is ‘Yes’.
But there are, of course, some conditions.
You need to build your authority there.
First, create a compelling profile page, including all relevant aspects of your background toward your niche.
Then, you need to be attentive to questions on Quora that are most popular within your audience.
Lastly, create detailed responses to those inquiries and drive your readers to your website to get more information.
This strategy will build your Authority, Branding and your site Traffic.
Best of all, you’ll probably still be getting these effects in months to come. It’s the lasting long-term traffic.
An alternative to Quora would be Yahoo! You might want to check it out as well.
#3 -Giveaways Are Much More than Just Gifts
Giving away eBooks and Free Reports to your visitor are a great method to create a sense of likability.
You provide Unique, High-quality content and you’ll get your reader’s appreciation.
One of the natural consequences to giving is the RECIPROCITY effect.
By this Persuasion Principal, people tend to feel ‘obligated’ to give after receiving something.
A way of using this in your favor is asking for Shares and Likes on their social media. This will drive more traffic.
Of course, for this to work, your content needs to be unexpectedly awesome. Focus on over-delivering!
But this is not all…
Make sure to include links back to your website in those eBooks and Free Reports.
Look at how things are scaling up.
Your reader shares your material with their friends and now – potentially – not only one visitor but a multiple of their friends will access your website.
That’s free extra traffic!
Related: How to Create an eBook Online
There are other effective free ways of driving traffic to your website, like ‘guest posting’. I’m likely going to write more about them in the future.
But for now, any of these 3 ways will give you lots of extra work (and traffic) to deal with. 🙂
I hope you enjoyed this article and were able to get some good value out of it.
The more you engage and connect, the more engagements and connections you will have.”
– Loren Weisman