How to Drive Traffic to the Website of your Choice | 3 FREE Ways

How to Drive Traffic to the Website of your Choice | 3 FREE Ways

Having problems with your traffic? I know, when we first start we have this idea that once we begin writing content, our readers will instantly increase. That’s the dream. Reality is a bit different! You have to do some work to get your visitors!

On the next lines, you’ll learn how to drive traffic to the website you’ve built.

Let me start by saying that SEO is king. It works and works great. But it takes some time for the results to show up.

So, besides writing your quality content and applying the SEO techniques we’ve already covered in other posts, you need to have a Plan B. Alternative ways.

That’s what I’m going to present to you on the next lines.

But first things first.


Get Ready BEFORE You Get Traffic

Your website is similar to a local clothing storeThink of a local clothing store in your neighborhood. After you read an ad you decide to check it out for yourself but…

When you arrive at the address you’re hardly able to identify where it actually is. There are no signs, no logos, just a small piece of paper with its name written by hand and taped on the front door.

Entering the shop is even a worse nightmare! There are roughly no products for sale and the shelves are almost entirely empty.

Although the owner is really nice and eager to help, there’s really nothing she can do.

You have no choice but leave the place. The frustration is huge and I bet the chances of you going back there are very low.

Launching a website isn’t very different. You need to make sure to FIRST create some good quality content before your visitors arrive.

Also, make sure that you have your landing pages and CTA’s all tested and ready to go. Otherwise, you’ll miss opportunities of making money and visitors that will never come back.

Related: Hard to Make Money from the Website? 5 Steps to Change that

 


#1 – The Power of Social Media

The Power of Social Media to Drive Traffic

You need to start looking at your Social Media from a different perspective. Instead of thinking of it as a hang-out place, from now on you’ll use it as a valuable tool for your business.

But first, you need to be aware of 2 important points:

>> 1st – You need to choose 1 platform to specialize.

You may have accounts on more than one but you’re going to focus on only one.

If you do differently, you’ll end up being only mediocre (I apologize for the honesty).

And you want the other way around, you want to be an expert and get the most out of it.

>> 2nd – Set yourself a time limit you’ll spend per day on the social medium you choose. And stick to it! To be more clear: set a timer and when the time is up, log out!

Otherwise, you may waste entire days “socializing”.

You may be wondering how much time you should invest on this. Some people say 30 minutes a day, others advocate for 20-30% of your available hours.

Assuming that you don’t have other people on your team yet, I believe that the best strategy is to think in terms of percentage.

How much of your time could you spare for promoting your business? I wouldn’t go over 30% though. Your primary – and by far – most important focus should always be creating high-quality content and building your website.

So, if you have 8 hours to work per day, you’d dedicate 1.5 hr – 2.5 hr on social media.

But how do you intend to spend that time? If you just hang around posting your affiliate links, you’re NOT going to get the results you expect for. I guarantee you that!

I’ve seen it too many times (and I bet you did, too).

How Should you Proceed?

Before I even start giving you a few tips on this, there’s this video that I think you’ll find super valuable:

Quick recap – Neil gives us 3 important tips on how to succeed at this:

  • Storytelling;
  • Be unique, create great content;
  • Be part of the community, help and care for people.

Did you notice that he took his own advice on the video? (I even think that he stretched a bit too long in one of the stories…)

Engagement is key here. You want your followers commenting, liking, sharing AND visiting your website (traffic, remember?)

If all you do is post your links and articles, it won’t do it.

People like to interact with other “flesh and blood” people.

It doesn’t need to be all about work. On the contrary, show them that you’re people like them, with opinions, likes and dislikes, doubts and… knowledge.

I’m going to take Facebook as an example (sorry if you’re not a big fan of it!). But you can make a connection to almost any other social medium.

On those daily hours you spare to promote yourself/business, you should (among other things that I’m sure you will come up with):

  • Post:
    • Questions
      This could be something as simple as “how’s the weather on your side of the world today?”
    • Ask for recommendations (tell a story explaining why you need it – remember Neil Patel’s advice)
      Places to visit, recipes, etc
    • Your affiliate links
    • Quotes
    • Pictures of beautiful places, your pets, yourself (IF you’re comfortable with that)
    • Your blog posts
    • Your opinion on trending news
  • Share other people’s posts and videos
  • Comment on other people’s posts (like Neil said: ‘be part of the community’)
  • Answer every comment you get
  • Live videos

I’m sorry, but I’m going to repeat: be wary of the time you spend at this. There’s a high probability that you’re going to find this a lot of FUN! Just don’t forget you have a business to run…

I’m sure you noticed that I also included ‘posting affiliate links’ and ‘blog posts’ on the list. But they’re AMONG the other items.

You should MIX as many of these actions as you can. Don’t just choose one, okay?

And, of course, you can take some of them out of your to-do list if you’re not comfortable with them.

In my case, I haven’t done Live videos yet. That’s something I’m going to work on later but, for now, I’m keeping it on the bench.

You May be Wondering About your Following

If you only have 15 friends this strategy won’t generate any additional traffic to your website.

You need lots of followers. But not any kind.

Your goal is to send EVERY DAY 10 new “friend requests” (that’s how they’re called on Facebook, but you can correlate this term to the one on the platform you’ve chosen).

You can do that by selecting people from:

  • your FB friends’ contacts.
  • other platforms you’re part of (ask if they’re on FB)
  • use the search toolbar to look for people you know on the “real world”

The cool thing is that once you start adding people, Facebook will make suggestions for you to send a request.

I recently created a new FB account apart from my personal one. I went from 0 to 449 friends in roughly 1 week.

And I don’t just go sending out requests to anyone and everyone. I first take a look at their profiles, photos, and prior posts.

If there’s something I strongly disagree with, I don’t reach out to them.

The same applies to requests I receive from other people. And you will be getting a ton of those. Believe me.

Take advantage of them. Accept the ones you believe are worth it and grow your contact list.

By the way, these are my Social Profiles (Facebook is by far the one I’m most active at).

Let’s connect!

Don’t Underestimate Images on Social Media

They’re absolutely powerful. Everyone loves seeing and liking images of places, pets, other people.

I started out posting quotes like this one:

This quote was posted on Facebook (blank background) and got only a couple of likes

I hardly got a couple of likes on that one.

Then I realized that when I include a beautiful landscape to the background, the response I get is multiplied: likes, shares, and comments are not rare.

 

This quote (with the landscape) got a much better response.

But there’s more to it.

It’s been said that there are emotional triggers that increase click rates by more than 50%.

That’s what certain images do and you can definitely leverage that even further.

Check this out.

There are at least 6 other categories of images that have the power of eliciting emotional responses:

  1. Portraits – from the moment we’re born to adulthood, we have this compelling need to focus on human faces. Be it to connect with our parents or establish social relationships. This also happens when looking at pictures.
  2. Babies – these tiny cute (and adorable, I might add) creatures evoke some of our strongest emotional responses. Think about it, don’t you sometimes catch yourself smiling when looking at a baby’s picture? I know I do.
  3. Cute Animals – similar to babies, these also draw our response based on their cuteness.
  4. Inspiration – when looking at them the thought “if they can do it, I can do it” usually crosses our minds and motivates us to achieve our goals.
  5. Nostalgia – they evoke memories. And if they happy ones, we’ll experience positive emotions.
  6. Expressions of Happiness – have you ever experienced a situation where someone is laughing so hard that he/she can’t stop? And after a few minutes, the entire place is filled with laughter.No one really knows why they just can’t help it.This effect is called emotional contagion.

    Don’t believe me? Try it for yourself:

    This can also be felt through looking at images.

Cute baby smiling

So BEFORE you post a picture…

I suggest you think about your audience and what type of emotions you want them to feel. Or what pictures would they be more attracted to?

>> TIP: use all this power of images also on your blog posts. They can positively influence your new visitor when deciding whether to stay or leave your website on those first seconds after landing there.

List of Social Media

In case you haven’t made up your mind about which network you’re going to explore, here are a few options:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google+
  • Linkedin

Before you choose though, remember that some of them are very specific. Linkedin, for instance, is a business platform. You wouldn’t be posting – let’s say – pictures of your dog with a cute remark.

Instagram and Pinterest are picture-oriented. They work best for visual niches like cooking, traveling, beauty and lifestyle.

Take some time thinking about your business and what’s the best fit for you.

Once you make a decision, go for it with determination.

Be active, focused and in a few weeks, you should start seeing an increase in traffic.

>> Note: Track your website metrics to evaluate if your strategy is working or if it needs adjustments.

Google Analytics is a great free tool for that purpose.

Related: The Complete Beginner’s Guide to Free Affiliate Marketing Tools


#2 – Does a Q/A like Quora Really Drive Traffic?

Quora logo

The short answer is ‘Yes’.

But there are, of course, some conditions.

You need to build your authority there.

First, create a compelling profile page, including all relevant aspects of your background toward your niche.

Then, you need to be attentive to questions on Quora that are most popular within your audience.

Lastly, create detailed responses to those inquiries and drive your readers to your website to get more information.

This strategy will build your Authority, Branding and your site Traffic.

Best of all, you’ll probably still be getting these effects in months to come. It’s the lasting long-term traffic.

An alternative to Quora would be Yahoo! You might want to check it out as well.


#3 -Giveaways Are Much More than Just Gifts

Giving away eBooks is another way of free traffic
Giving away eBooks and Free Reports to your visitor are a great method to create a sense of likability.

You provide Unique, High-quality content and you’ll get your reader’s appreciation.

One of the natural consequences to giving is the RECIPROCITY effect.

By this Persuasion Principal, people tend to feel ‘obligated’ to give after receiving something.

A way of using this in your favor is asking for Shares and Likes on their social media. This will drive more traffic.

Of course, for this to work, your content needs to be unexpectedly awesome. Focus on over-delivering!

But this is not all…

Make sure to include links back to your website in those eBooks and Free Reports.

Look at how things are scaling up.

Your reader shares your material with their friends and now – potentially – not only one visitor but a multiple of their friends will access your website.

That’s free extra traffic!

Related: How to Create an eBook Online


There are other effective free ways of driving traffic to your website, like ‘guest posting’. I’m likely going to write more about them in the future.

But for now, any of these 3 ways will give you lots of extra work (and traffic) to deal with. 🙂

I hope you enjoyed this article and were able to get some good value out of it.

The more you engage and connect, the more engagements and connections you will have.”
– Loren Weisman

Simply Click Here and Send me a Friend Request on Facebook

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Eliane

Eliane is a Wife, Mother, Entrepreneur, Laptop Lifestyle Enthusiast, and Internet Marketing Support Coach. Ever since she started her Online Business she works from anywhere and whenever she wants to. This means being closer to her kids as they grow up. And she LOVES it!

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34 Responses

  1. Glenys says:

    Hi Eliane,
    Thanks for this great article and these great tips. I must admit that I was exactly as you described. I created my first website, then created maybe 5-10 posts and sooooo unset that I had not traffic. I mean, didn’t traffic just appear like “magic”. (Sigh!) At the moment I am doing what you have recommend and offering value to my audience by building out quality content so that when they come into buy that suit (aka my website) they will be tempted to stay a while and look around.
    I really like your tip to limit the amount of time you spend on social media. 30 mins per day sounds great. I think that I need to set a timer to help me out.
    I haven’t ventured out into creating my own video blog posts yet, but I understand how this will help my stuff go viral.
    Thanks for sharing.

    • Eliane says:

      Hi, Glenys.
      I’m glad you enjoyed the article. I have to admit I loved writing it! 🙂

      Sometimes the content almost takes care of itself and when you pause, you realize you’ve already written 2,000 words!

      And that’s one thing I’ve been doing.
      Whenever the topic allows me I aim for 1,500 – 2,200 words instead of the 1,000 average that others are writing.

      Of course, I wouldn’t use the same approach to straightforward topics like How to Blur Images Online.
      That post was a short one simply because there was no reason to stretch things out. It wouldn’t be natural and I wouldn’t be adding more value to my readers.

      I’m sure your strategy is going to pay off. Be consistent and keep using the timer when spending some time on social media! 🙂

  2. Ruth Power says:

    I really like your in-depth post about driving traffic to a website.
    You have explained the ideas very well and I think there is a lot of food for thought.
    Thanks for the info.

    • Eliane says:

      Thanks, Ruth, for your comment.
      There are really tons of ways to Drive Traffic to our websites. These were only 3 of them.
      The important thing is the approach you decide to take. Don’t try to do everything at the same time: social media, Q/A, and giveaways.
      What I said about choosing 1 social network to specialize first also applies to the method you’re going to use to drive more traffic to your website.
      Choose 1! Then, when you become a real expert and get real results, you can go on to the next method.
      That’s key.
      I wish you lots of success with your online business.

  3. Great information here for affiliate marketers.
    I am still trying to get lots of converting traffic to my site. Traffic is great but if it isn’t converting, it isn’t very useful.
    I am currently using Social Jukebox to schedule all of my posts on three different social media platforms for a trial period.
    We will see how that goes. In the first few days, I went from 200 visitors a day to 1500 a day.
    I haven’t checked conversion until the two-week test is done.
    Have you tried Social Jukebox?

    • Eliane says:

      Hi Curtis,
      That’s a very good point. We all need converting traffic, not just any traffic.

      That’s one topic I’ll make sure to cover in a future post. Thanks for bringing that up.

      Have you checked your CTAs, quality of content and your visitors’ behavior once they land on your website? These are just a few aspects that can give you some light as to how to improve your conversions.
      Here’s a post you may want to read How to Create an Irresistible Call to Action on a Website.

      I haven’t used Jukebox or any other automated social media tool, not sure if I’m going to any time soon.
      An increase of 1,300 visitors in one day seems awesome although it’s like you said, you need them to convert.

      Wishing you lots of traffic, conversion, and success!

  4. Igor says:

    Hi Eliane,

    great article. You created very valuable information. Getting traffic today is not easy. Especially for free. You need to stand out from the crowd. Trillions of websites are offering various content and every day more and more content and information are coming up.

    Traffic, unless you don’t pay large sums for it, became work connected with a lot of patience and engagement.

    As you mentioned there are several ways of getting traffic. Each one requires steady dedication and commitment.

    Thanks for sharing with us such valuable information.

    Best regards!
    Igor

    • Eliane says:

      Hi, Igor!
      Yes, I agree that there’s a lot of work involved to get free traffic and there’s tons of competition around.
      The good news is that the ones who know what they’re doing (meaning the right techniques and strategies) are going to stand out.
      Knowledge, strategy, dedication, and consistency are key. The two latter depend only on our own effort but there are great sources where anyone can get training on the two first aspects.
      My recommendation is Wealthy Affiliate. The Internet Marketing Platform where I’m an active member. If you want to get more detailed info on it, I suggest you read my review here.
      All the best!

  5. Curtis says:

    You offer a lot of good info here.

    I try to do at least 3 SM posts a day – morning, midday and night on FB, Twitter, Tumblr, Pinterest, and G+.
    As such, I do see it driving traffic to my sites.

    Most of my traffic comes from Organic searched though, I blog at least 3 days a week, but I do occasionally see a majority of traffic come from SM on some days.

    Thanks, Curtis.

    • Eliane says:

      Hi Curtis,
      Thanks for your comment.

      I’m glad to know that you are seeing an increase in traffic to your sites by using Social Media. Managing so many of them may be a bit time-consuming if you’re doing it manually. Congrats on that!

      Organic traffic takes longer to start showing results but – if you do your homework on SEO practices – when you start seeing it going up, it will be the most effective!
      So yes, keep posting 3+ times a week, this is one of the keys to improving authority and rankings.

      I wish you lots of success!

  6. Yemi says:

    Great tips for a beginner like me.

    Beside G+, I haven’t even begun the social media exploration at all.
    From what you’ve explained, the picture oriented platforms would be my best bet.

    Would you suggest setting up the social media accounts as personal accounts or using the name of the blog?

    • Eliane says:

      Hey Yemi,

      I’m happy you found this article useful.

      Regarding the social media accounts, it really depends on how you want to use it.
      Some people don’t like to mix personal and business, so they create 2 different accounts.
      Others don’t see a problem with that, besides they want to leverage their previous personal contacts and grow on top of them.
      Some people use a personal account and create a business page (fan page) for each of their websites. That works too.

      In any way, I’d start with one account first and then decide to expand to other accounts or not (a major risk here is that managing them could be too time-consuming).

      I hope this helps! All the best.

  7. Mick says:

    Building an authority takes time and has to be nurtured. I like the advice about choosing a couple of social media platforms that best suits and not getting too involved with others. What’s the saying? Jack of all trades, master of none!

    Managing your time is so important and often so difficult especially when there is so much going on.

    At times we fall by the wayside, forgetting just what we are in this business for, and reading something like this helps to reinforce some things that we tend to forget about.

    Great article, I really enjoyed it!

    • Eliane says:

      Thanks, Mick.

      You’re completely correct!
      Going straight to the point, as business owners, we need to focus on what makes us money. And that means adding value to our readers and growing our websites.

      Like I said, advertising (social media or any other method you choose) shouldn’t exceed 20-30% of your time.

      Wish you a ton of success!

  8. Steve says:

    My website is still pretty new, so I am just trying to create quality content and post as often as I can.

    I definitely need to spend more time on social media promoting my site. I tried my hand at FB, but I posted 2 links on the day I created my account and they shut me down! I guess 2 posts was too much in one day. I had no idea.

    I didn’t realize sites like Quora can really help out as well, that might be something for me to look into. I really like the idea of a free offer, but I am not sure what to giveaway.

    I am really glad I stumbled upon this post, now it gives me more to think about.

    • Eliane says:

      Hi Steve,

      Sorry to hear about your experience on FB. But don’t worry. There’re other good options as I mentioned in the article.

      A good giveaway could be an eBook with a trending topic within your niche. Let’s say your niche is ‘baby food’. You could probably write about “The Top 10 Baby Feeding Guidelines”.
      I suggest you take some time to think about your niche and what kind of information would appeal to your audience.

      Having a new website though, you really need to focus on quality content and the user experience (remember the example of the local shop, no products on the shelves).

      Some people say you should have approx. 60 posts before launching your website.

      I wouldn’t go so far, but I definitely think that every menu item needs to have at least 1-2 posts.

      Your CTAs need to be clear and “attractive”.

      This all before you start your efforts on driving traffic to your site.

      Until then, you can ask friends and family to drop comments on your posts.
      Or if you’re a part of an Internet Marketing group you can probably ask for comments on that platform.

      I’m a member of a wonderful platform that besides training, domains, website building, hosting and technical support, also offers a rich community experience.

      We exchange comments, experiences, tips and a lot more.

      It’s free to start, no credit card needed.

      Should you like to know more about it, I invite you to read my review here.

      Wish you all the best with your website.

  9. Nadja says:

    Powerful post. I think it is one of the best I ever read.
    Very practical and honest.
    I learned few things as well, and I am planning to start applying them.
    The best advice is regarding numbers of social platforms to be engaged – just ONE.
    Let me try and focus on one platform only.
    Thank you for the post and valuable information.

    • Eliane says:

      Thank you very much for your kind words, Nadja.

      I’m really glad you found this article useful and plan on applying some of the tips I shared.
      That makes my day! 🙂

      All the best,
      Eliane

  10. Stefan says:

    HI, Eliane

    I think Social Media is very powerful and I am impressed that you managed to get over 400 followers in 1 week.
    Do you think building a Facebook group can help?
    I think another great option is building a Youtube channel and provide video content.
    A lot of people nowadays are just going to Youtube instead of reading, so that can be awesome too!

    • Eliane says:

      Hi, Stefan!

      Yes, I believe both of your suggestions are very good ones.

      I wouldn’t create an FB group right away though. I would first grow my following a bit, build some trust and only then I’d create the group.
      This would make it much more likely for people to be willing to join the group.

      The Youtube channel is a wonderful option. I have friends that almost don’t use Google search anymore.
      They look for YouTube videos instead.

      That’s one of the reasons why a lot of people are having tons of success there.
      Although I have to say that competition is getting tougher over the years. It’s not as easy nowadays.

      That’s not to frighten anyone.

      Competition is everywhere and it doesn’t mean it will make things impossible for us. It just means that we need to make sure to stand out, be unique, find our audience’s needs, and offer solutions to their problems.

      All the best!

  11. David says:

    Really great post about traffic!
    I can say that social media is maybe the best way to get free traffic to your website!
    Facebook is my weapon of choice!

    • Eliane says:

      Awesome, David!

      I agree that Facebook is pretty powerful once you know how to use it for your website’s benefit.

      Keep up the good work.

  12. Roger Bynoe says:

    Your article about creating more traffic on for your website is very informative.
    I agree that a person needs to use social media such as Twitter, Pinterest, and Google+ in order to create more traffic to their website.
    It definitely helps to use images in your posts in social media.

    • Eliane says:

      Yes, Roger, social media is one of the best free traffic source available.

      Although there are some people who absolutely hate them and would rather not get involved with this type platform.
      There are other solutions. Giveaways and Q/A are two alternatives but there are others that we likely will cover in future posts.

      And yes, as you may have noticed, I’m a huge fan of leveraging images in our posts both in social media and blog posts. They very powerful!

      See you next time!

  13. Hi Eliane,
    I’m one month into my WA membership, joined premium from the start and truly grateful I made this decision.
    So at this stage, making my way through the certification courses, having fun and learning a great deal. This has lead me to your website which I’m grateful for.
    It offers a wealth of information and is well structured, as is this tutorial. Given me plenty to think about as I have still a long way to go.
    I will definitely be spending time on your site reading through from top to bottom and following future posts.
    Thank you.

    • Eliane says:

      Hi Mervyn,

      Congrats on the decision to become a Premium member of Wealthy Affiliate.

      I highly suggest you watch Jay’s weekly life classes (they’re also made available on a recording). The content, the techniques, and strategies he explains are not only easy to understand and up-to-date but also unique and you won’t be able to find them (all together) anywhere on the web.

      Let’s connect in WA. My profile there is https://my.wealthyaffiliate.com/elianelima.

      I’m glad you liked the article. Please make sure to let me know if I can help you in any way.

      All the best!

  14. H Phomrong says:

    This is a great article. I found lots of value in it. Honestly, the easy free flow of information kept me snared. Your narrative finds its own way to excite the readers
    and hence becomes an irresistible piece.

    You’ve shown how a marketer should proceed from the beginning till the stage of getting huge traffic for a website.
    Keep blogging this type of helpful information.
    Cheers!

    • Eliane says:

      Thank you so much for your kind words, H!

      I’ll keep trying to improve my writing and the information I provide here. The goal is to offer whatever my audience needs help with.

      Cheers!

  15. Love Neil Patel’s video and his points on being unique in the way you present yourself in Social Media.

    Sometimes it’s easy and comfortable to follow in the steps of somebody you admire or who you see do well, but you can’t really replicate their history, background, thought process and ideas. So the best way to go about it is to find what you can use to differentiate yourself from others and invest in that.
    I am just starting out populating my social media apps (Instagram, Facebook, and Twitter), and competition is hard on the medical field.
    Anyway, I will do it in a sustainable manner, trying to add valuable content to people and leveraging the power of my blog in order to feed the content in the peripheral showcases.

    I agree that if you try to focus on all of them at the same time, that will produce mediocre results, so my goal is to have Instagram as my go-to social media, with others fluctuating around that.

    Thanks for all the help and the great tips on how to drive traffic to the website of your choice, Eliane!

    • Eliane says:

      Dra. Juliana,

      I think you’re absolutely correct!
      Be unique, give valuable information that your audience is in need of, focus on one social media, and you’ll see the results before you can imagine.

      Thanks for stopping by.

  16. Ben says:

    Hey Eliane, great advice here.
    I’m using a few social media as well but only promote my website on them, which is probably inefficient.
    I think you might be right on this and I should share a bit more.
    Thanks for that.
    By the way, I sent you a request on Facebook 😉

    • Eliane says:

      lol
      Awesome, Ben! I’m going to check it out and if I still haven’t accepted your friend request, I’ll do it now.
      I’d say you should give it a try and engage a bit more on FB.
      Do it the way I mentioned for 2-3 weeks and I bet you’ll see positive results.
      If you decide to try it, please come back and let me know how it went.
      Thanks!

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