What is Useproof and How can it Boost your Sales?
The first time I heard of ‘Useproof‘ I wasn’t so sure what people were talking about. And the next thing I did was a Google Search for “What is Useproof?”.
You did the same? 😀
Then, you’re at the right place because I’m not going to just tell you WHAT it is. I’ll also explain HOW it works and WHY it’s so effective.
Let’s start by briefly explaining the psychological and social principle behind it.
What is Social Proof?
Social Proof is also known as “informational social influence” and, according to Wikipedia, it is a…
In other words, people tend to follow other people’s behaviors. This is especially true when they’re uncertain.
Let me ask you a question.
Imagine you’re spending vacations on a tropical place you’ve never been before. After sightseeing for the entire first day, you feel the heat in your body and you can’t think of anything other than a delicious refreshing ice cream.
Right in front of your hotel, there are 2 Ice Cream Shops.
One shows a large sign saying “#1 Ice Cream on the Island!” and there are no clients inside.
The second place has no signs (other than their name) but there’s a huge line of customers waiting to buy their ice creams.
Here comes the question: which shop would you choose?
If you’re like the vast majority, you’d go for the second one.
That’s Social Proof in action.
>> Food For Thought: People follow your followers; they don’t follow you.
How Can You Benefit From It?
Apart from our personal lives (where we can also use it), our businesses can highly benefit from this simple yet powerful principle.
Here’s a quick video that explains how hotels have been using this to increase the rate of towels re-usage (thus increasing their savings):
The video showed an example where hotels use small cards to persuade their guests in behaving in a certain way.
But how about online businesses, like yours and mine?
How Is It Done?
I’m sure you’re already seen (and maybe you’ve even used) some of the most common forms:
- Written testimonial / Customer proof
- Video testimonial
- Expert proof (e.g. BBB, Verisign Secure, ADA)
- Celebrity endorsement
- Customer Rating
- Social Media reviews
The Example from an Expert
Chances are you’ve made a purchase on Amazon at least once in your lifetime. Or at least, you’ve heard of it.
Well, Amazon is the world’s third-largest retailer. As such, they’re experts on Internet Marketing. Meaning that when you access their website chances are that you’ll buy more than just the product you were initially looking for.
One of the reasons why is that they use highly effective marketing techniques. Social Proof being one of them.
Take a look at this screenshot I just made from Amazon’s site (inspired by the ice cream story in the beginning…).
One small piece of content, yet so much important information.
Right below the product name they include:
- Customer Rating
- A link to a number of Customer Reviews
- A link to Questions and Answers by real customers
Wouldn’t you say these are inspired by the Social Proof Principle?
And I didn’t even mention the Customer Reviews on the bottom of each Product page.
This is a great review to have on a website, right? The customer is practically selling the product. But I noticed something that is probably noticed by many other visitors: the date.
This could be the thought of someone visiting Amazon’s website today: “Sure the review is awesome, but it’s kind of old… I wonder if this ice cream maker stands that good to this date…”
Imagine how powerful it would be if that visitor while reading the product descriptions, was notified that “Amanda from San Francisco just bought the same machine”?
Do you think that he/she would be more inclined to buy one as well? I most definitely, think so.
What is UseProof?
Simply put, it’s a popup designed to boost your sales and opt-ins by showing your visitors that other people are doing the same (using the power of Social Proof).
Software Name: Proof
- Total Number of People – this shows the total number of people that recently signed up or purchased on your site.
- Live Visitor Count – it shows – real-time – how many people are visiting a specific page (let’s say, a webinar) or your entire website.
- Recent Activity – this shows the stream of people converting on your site.
- Mobile Optimization – no need to worry about the ever-growing mobile traffic. Proof works great on mobile.
- Language Translation – recent activity notifications can be translated into any language.
- Integration – it easily integrates with a wide range of platforms, such as Infusionsoft, WordPress, ClickFunnels and many many more. Most likely there’s already a solution for your platform.
Useproof At Use
This 2-minute video gives us some examples of websites using Proof and shows the increase in conversion rates they’ve had (from 20% to 350%).
How Would You Use Proof?
I suggest you take a moment to think about how you could use Proof in your business.
Would you do like lots of people that are using it on their Webinar Registration Pages and increasing their conversions from 25% to 60%?
Or would you rather include it on your affiliate site showing the total number of people who have recently bought from your website?
There are several ways of using Proof. What will be yours?
I know, I know, maybe I’m putting the cart before the horse… You probably want to have a look at their prices, right?
How Much Does Proof Cost?
- Pro Plan: 10,000 visitors per month
- Monthly billing: $79,00/mo
- Annual billing: $66,00/mo
- Business Plan: 50,000 visitors per month
- Monthly billing: $129.00/mo
- Annual billing: $108.00/mo
- Premium Plan: 100,000 visitors per month
- Monthly billing: $199.00/mo
- Annual billing: $166.00/mo
P. S: This page may contain affiliate link(s) from which I may receive an affiliate commission but your price doesn’t change. Check out the complete Affiliate Disclosure.
Wrapping Things Up
I don’t know about you, but I love tools that are backed up by science, research, and positive numbers. This is exactly the case with UseProof, which makes me comfortable to write about it.
What is even better is the 14-Day Free Trial. You really don’t have anything to lose. If you don’t like it, just leave it.
So, in my opinion, if you have traffic to your website, you should start the trial period. And afterward, you decide if it’s a good fit for you.
But, honestly, if you don’t have consistent traffic yet, you shouldn’t bother with Useproof for now.
First, work on attracting visitors. Learn new skills, check what needs to be improved on your website, your SEO practices, the CTA’s and so on and so forth.
I openly recommend Wealthy Affiliate to anyone interested in learning top-notch Internet Marketing techniques. I’m a member and a big fan.