What is Useproof and How can it Boost your Sales?

What is Useproof and How can it Boost Your Sales?

 

The first time I heard of ‘Useproof‘ I wasn’t so sure what people were talking about. And the next thing I did was a Google Search for “What is Useproof?”.

You did the same? 😀

Perfect!

Then, you’re at the right place because I’m not going to just tell you WHAT it is. I’ll also explain HOW it works and WHY it’s so effective.

Let’s start by briefly explaining the psychological and social principle behind it.

What is Social Proof?

Social Proof is also known as “informational social influence” and, according to Wikipedia, it is a…

Definition of Social Proof according to Wikipedia

In other words, people tend to follow other people’s behaviors. This is especially true when they’re uncertain.

Let me ask you a question.

Imagine you’re spending vacations on a tropical place you’ve never been before. After sightseeing for the entire first day, you feel the heat in your body and you can’t think of anything other than a delicious refreshing ice cream.

Right in front of your hotel, there are 2 Ice Cream Shops.

One shows a large sign saying “#1 Ice Cream on the Island!” and there are no clients inside.

The second place has no signs (other than their name) but there’s a huge line of customers waiting to buy their ice creams.

Here comes the question: which shop would you choose?

If you’re like the vast majority, you’d go for the second one.

That’s Social Proof in action.

>> Food For Thought: People follow your followers; they don’t follow you.


How Can You Benefit From It?

Apart from our personal lives (where we can also use it), our businesses can highly benefit from this simple yet powerful principle.

Here’s a quick video that explains how hotels have been using this to increase the rate of towels re-usage (thus increasing their savings):

The video showed an example where hotels use small cards to persuade their guests in behaving in a certain way.

But how about online businesses, like yours and mine?

How Is It Done?

I’m sure you’re already seen (and maybe you’ve even  used) some of the most common forms:

  • Written testimonial / Customer proof
  • Video testimonial
  • Expert proof (e.g. BBB, Verisign Secure, ADA)
  • Celebrity endorsement
  • Customer Rating
  • Social Media reviews
  • Awards

The Example from an Expert

Chances are you’ve made a purchase on Amazon at least once in your lifetime. Or at least, you’ve heard of it.

Well, Amazon is the world’s third-largest retailer. As such, they’re experts on Internet Marketing. Meaning that when you access their website chances are that you’ll buy more than just the product you were initially looking for.

One of the reasons why is that they use highly effective marketing techniques. Social Proof being one of them.

Take a look at this screenshot I just made from Amazon’s site (inspired by the ice cream story in the beginning…).

Amazon's Social Proof techniques

One small piece of content, yet so much important information.

Right below the product name they include:

  • Customer Rating
  • A link to a number of Customer Reviews
  • A link to Questions and Answers by real customers

Wouldn’t you say these are inspired by the Social Proof Principle?

And I didn’t even mention the Customer Reviews on the bottom of each Product page.

Old Amazon's customer review

This is a great review to have on a website, right? The customer is practically selling the product. But I noticed something that is probably noticed by many other visitors: the date.

This could be the thought of someone visiting Amazon’s website today: “Sure the review is awesome, but it’s kind of old… I wonder if this ice cream maker stands that good to this date…”

Imagine how powerful it would be if that visitor while reading the product descriptions, was notified that “Amanda from San Francisco just bought the same machine”?

In real-time!

Do you think that he/she would be more inclined to buy one as well?  I most definitely, think so.


What is UseProof?

Simply put, it’s a popup designed to boost your sales and opt-ins by showing your visitors that other people are doing the same (using the power of Social Proof).

Software Name: Proof

URL: useproof.com

Highlights:

  • Total Number of PeopleTotal Number of People – this shows the total number of people that recently signed up or purchased on your site.
  • Live Visitor Count – it shows – real-time – how many people are visiting a specific page (let’s say, a webinar) or your entire website.
  • Recent Activity – this shows the stream of people converting on your site. Recent Activity
  • Mobile Optimization – no need to worry about the ever-growing mobile traffic. Proof works great on mobile.
  • Language Translation – recent activity notifications can be translated into any language.
  • Integration – it easily integrates with a wide range of platforms, such as Infusionsoft, WordPress, ClickFunnels and many many more. Most likely there’s already a solution for your platform.

Useproof At Use

This 2-minute video gives us some examples of websites using Proof and shows the increase in conversion rates they’ve had (from 20% to 350%).

How Would You Use Proof?

I suggest you take a moment to think about how you could use Proof in your business.

Would you do like lots of people that are using it on their Webinar Registration Pages and increasing their conversions from 25% to 60%?

Or would you rather include it on your affiliate site showing the total number of people who have recently bought from your website?

There are several ways of using Proof. What will be yours?

I know, I know, maybe I’m putting the cart before the horse… You probably want to have a look at their prices, right?


How Much Does Proof Cost?

  • Pro Plan: 10,000 visitors per month
    • Monthly billing: $79,00/mo
    • Annual billing: $66,00/mo
  • Business Plan: 50,000 visitors per month
    • Monthly billing: $129.00/mo
    • Annual billing: $108.00/mo
  • Premium Plan: 100,000 visitors per month
    • Monthly billing: $199.00/mo
    • Annual billing: $166.00/mo

>> Click here to start a 14-Day Free Trial now.

P. S: This page may contain affiliate link(s) from which I may receive an affiliate commission but your price doesn’t change. Check out the complete Affiliate Disclosure.


Wrapping Things Up

I don’t know about you, but I love tools that are backed up by science, research, and positive numbers. This is exactly the case with UseProof, which makes me comfortable to write about it.

What is even better is the 14-Day Free Trial. You really don’t have anything to lose. If you don’t like it, just leave it.

So, in my opinion, if you have traffic to your website, you should start the trial period. And afterward, you decide if it’s a good fit for you.

But, honestly, if you don’t have consistent traffic yet, you shouldn’t bother with Useproof for now.

First, work on attracting visitors. Learn new skills, check what needs to be improved on your website, your SEO practices, the CTA’s and so on and so forth.

I openly recommend Wealthy Affiliate to anyone interested in learning top-notch Internet Marketing techniques. I’m a member and a big fan.

Click here to read my detailed Wealthy Affiliate Review, the best course to learn affiliate marketing.

 

Click here to read my Wealthy Affiliate Review, the best course to learn affiliate marketing

 

Let's Get Social! Follow and Like us:

Eliane

Eliane is a Wife, Mother, Entrepreneur, Laptop Lifestyle Enthusiast, and Internet Marketing Support Coach. Ever since she started her Online Business she works from anywhere and whenever she wants to. This means being closer to her kids as they grow up. And she LOVES it!

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12 Responses

  1. Cristy says:

    Love this information!
    I must go check this out soon.
    Thanks so much for explaining so neatly.

    • Eliane says:

      You’re welcome, Cristy.

      This can be a very powerful tool that will lead to higher conversion rates.

  2. Hi Eliane,
    Very interesting stuff, my website is only a couple of months old but progressing day by day, I will certainly look into useproof as my visitor numbers increase. It looks like a very useful tool to help in converting more sales. Thanks for the info.
    Regards,
    Fintan

  3. Orion says:

    Excellent review Eliane, never heard of this program name before, but having read your article realize that I have seen it on several sites while surfing the internet.
    Now I know what program that is. =)

    As of yet, I will hold off to start anything with them as I need to get the “traffic” part of my website working smoothly.

    Will bookmark this article – because one day (hopefully sooner than later) I will need this program…I am building up to it!

    Wishing 4 Your $ucce$$ – Orion

    • Eliane says:

      That’s the idea, Orion.

      First, increase traffic or it would be just a waste of money. But then, when things do pick up, Useproof is a great tool to increase conversion rates.

      Speaking of conversion, here is a FREE training you might want to read. I thought it highly insightful.

      https://notaboutluck.com/WATrainingConversions

      I hope you’re able to get some great nuggets of information from it.

  4. Tara says:

    Hello Eliane, we are not quite at the spot of enough traffic to use this product.
    But I will definitely have it on our list of items to consider once we get there, those are some amazing stats for the products.

    Great definition on Social Proof — since I don’t like to wait too much, I might actually try the Ice Cream shop without a line and see what they have at least first.

    I’m always hoping to find Black Licorice or Black Cherry Cheesecake ice cream flavours – two of my favorites that are rare to find.

    • Eliane says:

      lol

      Yeah, Tara, it’s always OUR decision to make. I hope you find those ice creams (I confess I had never heard of them, but I’m no expert on this topic).

      And yes, definitely work on your traffic first. The right time will come for you to start using Useproof. Just know that it’s a great tool that will help you boost your conversions.

      Here is a training on Getting More Traffic that you might like to watch. It’s FREE:

      https://notaboutluck.com/WAtrainingGettingTraffic

      I hope you enjoy!

  5. John says:

    Eliane,
    This sounds great for those making some sales with their websites. I am making some sales, they do not happen everyday. I think I will put this information on the back burner until I get a little more routine sales.
    What amount of traffic to a website do you think a person should have before using this program.
    John

    • Eliane says:

      Hey, John.

      If you’re already getting some sales, you’re probably getting traffic. Useproof could probably help you increase your conversion rates.

      Whether you do or don’t decide to go for Useproof now, here is a FREE training on Conversion that can potentially help you:

      https://notaboutluck.com/WATrainingConversions

      But as to the amount of traffic, it really depends on your business, products you promote, your audience, and your goals.

      Let’s say that your targeted audience is a very small one (1,000 people), then I’d consider having 100 visitors a day pretty good.

      If a new website uses Useproof on a webinar page, having 50 visitors would be a good start. Things could escalate from there.

      You see, it really depends. You need to consider your own business, goals, and available budget to make the right decision.

      All the best!

  6. Glenys says:

    Hi Eliane,
    Thanks for the “heads up” on Use Proof. I have spent a lot of time on the internet over the past 12 months and I have seen these little pop ups and also similar sorts of technology and I was wondering what they were. I can see how it really helps with people’s conversions.
    I think that lots of websites that get a steady flow of traffic and conversions would really benefit from a tool such as this.
    Thank you for letting people know about it. I was just wondering which style do you think would work best?

    • Eliane says:

      Hi Glenys!

      Yes, this tool only makes sense once you have some traffic to your website. But once you do, it will definitely help you with your conversions.

      As to the style, it really depends on your goals, type of business and current conversions rate.

      If I didn’t have a lot of conversions yet but already got some visitors, I’d go for the ‘live visitor count’. I’d also choose this one if I were going to promote a webinar or other similar event.

      On pages aiming at specific products, considering that I already had some conversions, I’d go for the ‘recent activity’. I believe that knowing that someone named Andy Williams, for example, just bought the same product I’m looking at is very powerful. Even more powerful than knowing how many people have bought that recently.

      Thanks for stopping by.

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